How easy it to going to be to alter the decades long "atheist nerd brand" in the mind of the public? What will happen if atheists succeed?
One could argue that the "atheist nerd brand" in Western Civilization has been around since at least the 18th century via Baron d'Holbach and other European like-minded atheists during this period. But I will be conservative and merely state the "atheist nerd brand" has been around for merely decades.
So how easy will it be for atheists to shed the "atheist nerd brand"?
Consider this excerpt from an marketing article on brand re-positioning
Repositioning a brand can be all but impossible, especially for a decades old, entrenched brand that has become a verb as has Xerox. However, the company has needed to expand beyond its position in copiers for many years to achieve the growth shareholders expect of the company. The current repositioning challenge has fallen to Christa Charone, CMO since 2008.If atheists are going to shed their "nerd brand" they are going to have to focus less on their promoting their evolutionary pseudoscience and other facades of rationality. But if they do that, Darwinism and atheism will collapse sooner then if they were to re-position away from their "atheist nerd brand". In short, what we have here is a no-win situation. If you want to read about the irrationality of atheism, I recommend this excellent free e-book: The Irrational Atheist
In an article in Advertising Age, she acknowledges how difficult this is and how previous attempts have failed, mostly because the new position makes no sense to anyone who knows Xerox. As Ries and Trout famously told us in the 1970s (and since), it is easier to capitalize on what people already believe than to try to change their minds.
The "golden age of internet atheism" is coming to an end
On top of this situation, Christians and creationists are getting more aggressive on the internet and their has been a decline of internet atheism so the "Golden Age of internet atheism" is coming to a close. See: Christian internet evangelism and Creationists expanding their internet reach and Decline of internet atheism
And Christians and creationists are starting to get very excited about the internet so the momentum is likely to accelerate. Christians and creationists are beginning to network and share their internet expertise. See: Christendom and the year 2013 and VisionSynergy
Other trends and factors showing atheism has an unpromising future
A crisis facing atheism
Global decline of atheism/agnosticism
Decline of internet atheism
Evolutionists, atheists and agnostics: What is your master plan to reverse your decline?
Trends facing atheism
Decline of atheism video
Eric Kaufmann: Shall the Religious Inherit the Earth? from Australian Broadcasting Corporation on FORA.tv
Shall the Religious Inherit the Earth?
Eric Kaufmann - Demography and religion/secularism
Question Evolution! Campaign resources and other resources
Question Evolution! Campaign
15 questions for evolutionists
Responses to the 15 Questions: part 1 - Questions 1-3
Responses to the 15 Questions: part 2 - Questions 4–8
Responses to the 15 Questions: part 2 - Questions 9-15
Creation Ministries International Question Evolution! Videos